Logix™
AI-Powered Logistic Solutions.
AI-Powered Logistic Solutions.
Logix™ is cutting-edge logistics service provider that leverages the latest advancements in technology and artificial intelligence (AI) to revolutionize the way goods are transported, managed, and optimized across the supply chain. Their mission is to streamline logistics processes, enhance efficiency, and provide a competitive edge in the rapidly evolving business landscape.
Scope
Logo Design, Brand Identity, Brand Strategy, Pitch Deck Presentation, Print Materials,
Digital Brand Assets
Digital Brand Assets
![Logo design for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/085885192816267.65e184cdd8f73.jpg)
![Logo versions for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aa7d05192816267.65e184cddf6b6.jpg)
Approach
The new brand identity is based on geometric shapes and unique cuts at an angle of 45º.
Those angles not only add a unique touch to the logo and brand identity elements, but also stand for curves of the road — signifying transportation and logistics sector.
Those angles not only add a unique touch to the logo and brand identity elements, but also stand for curves of the road — signifying transportation and logistics sector.
![Logo grid for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5a0943192816267.65e184cdd316b.jpg)
![Typography for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2cf117192816267.65e184cdd4d83.jpg)
![Color Palette for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9f6df4192816267.65e184cdd40dd.jpg)
Style Guide
The primary color scheme draws inspiration from nature's hues, weaving in vibrant highlights to echo the unique aspect integrated into the brand’s AI-driven product. Embracing a Grotesk sans-serif font endows the design with timeless elegance, seamlessly evoking the technology feel across various brand applications and mediums.
![Website design for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ee529192816267.65e184cdd82b5.jpg)
![Brand application for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d307f4192816267.65e184cddab64.jpg)
![Brand applications for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b54449192816267.65e184cdd9e94.jpg)
![Billboard for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/16746d192816267.65e184cddc87f.jpg)
Results
The newly created identity aims to attract esteemed venture capital firms as the company embarks on its C-Series funding round. Through a comprehensive visual communication strategy, they're on the route to becoming a leading logistics service provider while reducing carbon emissions and focusing on sustainability initiatives.
![Truck branding for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8cbf7f192816267.65e184cdd73a3.jpg)
![Brand application for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/61edc7192816267.65e184cddb993.jpg)
![Aerial drone photo for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9f3ef8192816267.65e184cdd5a43.jpg)
![Visual Identity for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc612b192816267.65e184cddd5fd.jpg)
![Warehouse for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8e18b5192816267.65e184cdde625.jpg)
![Brand applications for Logix - US based logistics and technology company](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fa3abe192816267.65e184cdd66dd.jpg)
CREDITS
Client: Logix™
Agency: Uniko Studio
Creative Direction: Kristijan Binski
Brand Identity: Andrea Binski, Rahul Salunkhe
Motion: Rahul Salunkhe
Photography: Dusan Petkovic
We are available for new projects, let’s build something great together!
www.unikostudio.co
Client: Logix™
Agency: Uniko Studio
Creative Direction: Kristijan Binski
Brand Identity: Andrea Binski, Rahul Salunkhe
Motion: Rahul Salunkhe
Photography: Dusan Petkovic
We are available for new projects, let’s build something great together!
www.unikostudio.co